The Perfect Bad Example.
It may be easy to sit back and think, “Whoa baby, that’s pretty
I think so too, however, it must not be that unusual because at the same
vendor event today I encountered more than a few direct sales consultants who
also had no signage, no business cards, and no real customer engagement.
I approached one booth, where the products looked somewhat familiar. I said,
“Oh, is this [company]?” She said yes and asked if I had heard of it before.
(Well, yes that is why I asked if this was the same company). Then she had a
string of excuses why she didn’t have any signs or business cards. Oy.
Before you load up your vehicle and get ready to represent your company at a
vendor event, take a moment to ensure you have business cards, catalogs and some
signage. Then don’t forget to bring your winning personality and be
prepared to engage (but not pounce) on visitors who pass by your booth.
Here’s to success!