- I approached a vendor to find her in one booth representing two different
direct sales companies. This is generally prohibited by most companies, as a
conflict of interest. Even if it’s not a policy violation, it sends a horrible
message that she’s not doing well enough with either to sustain her.
- I lingered for a bit, browsing the products. While I’m appreciative she
didn’t pounce on me, she never said anything – not even ‘Hello.’
- She had a company table cloth from one company, but no visible signage for
the 2nd one. This was confusing to those who
may not be familiar with the product lines of the company – possibly confusing
it as all one company. If just addressing the 2nd company, there should always be some form of branding –
a banner, table cloth, visible signage – something so the visitors know what
company she was representing.
- No takeaways – no samples, no catalogs and no business cards. Enough
- I went back a while later to ask her about a particular product. She
responded, “Yes, we have that.” Then silence. So I had to ask her “Do
you have that one?” She
responded no, but she could order it (that was at least a good response).
However then I asked, “Do you have a website? Can I order it online?” Then
it was more awkward silence. There never was a response to yes or no or here’s
my card, or here’s my website, nothing. To put us both out of our misery, I took
a cue and exited stage left.
- No drawing box or lead generation list or any way to collect contact
information. With very little inventory to cash and carry and no method for
others to get in touch with her and nothing that she could use to follow up
later – what was the point in attending this event?
I think so too, however, it must not be that unusual because at the same
vendor event today I encountered more than a few direct sales consultants who
also had no signage, no business cards, and no real customer engagement.
I approached one booth, where the products looked somewhat familiar. I said,
“Oh, is this [company]?” She said yes and asked if I had heard of it before.
(Well, yes that is why I asked if this was the same company). Then she had a
string of excuses why she didn’t have any signs or business cards. Oy.
Before you load up your vehicle and get ready to represent your company at a
vendor event, take a moment to ensure you have business cards, catalogs and some
signage. Then don’t forget to bring your winning personality and be
prepared to engage (but not pounce) on visitors who pass by your booth.
Here’s to success!